Start A Career In Digital Marketing | The Digi Experts

Start A Career In Digital Marketing

Digital marketing is the marketing technique to promote your brand with the help of digital devices. Some of the digital marketing techniques include SEO, PPC, social networks, SMS marketing, email marketing. Due to the growing evolution of digital devices and the Internet, traditional marketing is not enough to target your target audience or advertise your brand.

The scope of Digital Marketing


The digital marketing industry is not only growing in India but all over the world. The year 2017 surprised the sector with more than 2 vacancies in the digital marketing sector. Well, the following was a bigger surprise when more than 8 lakh vacancies were scored in the first four months of 2019 alone.

1. Affordability

Digital marketing is cheaper than other marketing methods. Here prices vary depending on what you do, but advertising is lower than other forms of marketing method.

2. Mobile Access

When we talk about mobile users in India, there are more than 90% of mobile connections, that is, one mobile connection per person. And the interesting thing is that many of them are online, so the options are endless.

3. Flexibility

There are many forms and utilization of digital marketing, including Google advertising, email marketing, content marketing, and social media publications or other. By learning how to promote yourself digitally, you can then open up a wide range of options for future advertising strategies. Only with the help of digital marketing do you have the flexibility to try and stop campaigns in real-time.

4. Expansion

Many customers make almost all of their purchases online. Digital marketing allows you to attract these people and, therefore, expand the reach of the company. Between Google Shopping ads and brand recognition campaigns, you can expand your brand recognition and increase your sales.

5. Multimedia

Customers tend to commit more to marketing materials that combine multiple types of content, including photos, video clips, and audio or a clear call to action. In digital marketing, it is much easier than any other type of advertising and is essential.

6. Tracking

Only in digital marketing, you can monitor your ads with the help of the Analytics tool. Where you can find your ads on what works well or what doesn't. But when we talk about traditional marketing, there's nothing to do this way.

Digital Marketing Course Modules

Syllabus for Digital Marketing Training :

  1. Principles of Digital Marketing
  2. Website Design
  3. Search Engine Optimization (SEO)
  4. Google AdSense and Affiliate Marketing
  5. Search Engine Marketing (SEM)
  6. Social Media Optimization
  7. Email Marketing
  8. Online Reputation Management
  9. Google Analytics In-depth
Location: Delhi, India

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